Augmented Reality is a research area dealing with the integration of computer-generated virtual elements with the real world, performing the composition of a real-time mixed environment.

It first appeared with the development of a helmet equipped with a motion sensor that allowed to navigate around a virtual element positioned in the real space this first contribution had the stamp of Edward Sutherland. In the 1980s its first Software was actually for military simulation purposes by providing information to pilots.

The technology available for the development of this type of software has been increasing, if in the first instance everything was developed only in a computer without using the possibilities of digital networks, in the second instance Flash technology allowed the connection to the networks. Any of these possibilities were intrinsically linked to the use of markers, ie graphics associated with programming the object to be loaded by the platform.

The way continued to go in a way for us to follow the very slow area, since it is normal to want more and always more, in the first instance emerged RA with different markers, instead of the simplicity of the monochrome graphics that we usually used, made if it is possible to use photographs, it was indeed a revolution, but it lasted very little... because of the emergence of the mobile market and that of Flash technology with these devices led to the quest for another typology of solutions.

At this moment, Augmented Reality can already be used with great fluency in mobile devices, allowing a variety of software of different nature to be launched and with the possibility of providing georeferenced and contextualized multimedia information, thus fostering immersion in the narrative. As far as user participation levels are concerned, the applications in question provide non-linear narratives (as such the choices are open), interaction with virtual characters as well as with other users is a possibility that greatly increases the level of participation and involvement with the media.

We thus witness a total immersion, where all the experiences of man in digital communicating environments are crossed and a growing possibility of participating, of constructing the narrative and essentially of communicating.